This is a collection of some of the many pieces I created while working as a graphic designer in the Office of Communications at University of Houston C. T. Bauer College of Business. These multi-channel works include print, digital, and social media, and were typically part of larger campaigns that spanned across channels.
The Office of Communications was responsible for all college-level marketing and communications activities leveraging print, web, social media, photography, videography, advertising, media relations/editorial and other channels.
C. T. Bauer College of Business, University of Houston
Higher Education
Graphic Designer
There were a wide variety of programs at the college and most required communications materials. The Ted Bauer Leadership Program (TLBC) was one such program and they always reached out with fun project ideas.
The pieces below start to paint a picture of TLBC's micro-identity and you can see how it differs from other pieces throughout all of my University of Houston work. Despite strict university-level brand guidelines, I leveraged the foundational design elements available to build pieces that were uniquely TLBC. I really enjoy working within strong brand guidelines and feel the constraints motivate strong creative solutions and innovative ways of putting graphics together!
The first piece below is a 4-panel accordion-fold brochure on soft-touch paper with spot gloss on the cover and both process and spot colors. This project involved a balanced mix of student stories and statistical information allowing me to mesh my editorial layout skills and my obsession with designing infographics.
Information Graphics (infographics) have been one of my all-time favorite things design ever since I first got into the field of design. It brings me such joy to take statistical information that would otherwise be overlooked and breathe life into it using graphics. These are the the types of pieces that get people to engage, recruit students, and get donors donating.
In addition to our work on Inside Bauer Magazine, the Office of Communications was a resource to all students, faculty, and staff who needed design services.
I collaborated with different members of the college, worked on project briefs, and executed design work to meet their requirements, designing countless pieces for events and programs around the college.
Here are just a few of those pieces with captions for what each piece is.
So. Many. T-shirts!
This was my second favorite thing to design (infographics being the first). I designed so many t-shirts for the various groups at the college and I loved every single one.
It was a privilege to work under a director who, like me, believed that even our technical documents should be beautiful and engaging.
I was given creative freedom to dive deep into typographic details leveraging hierarchy, color, and typefaces to make the important topics in these documents shine.
The pieces below are another great example of how brand constraints fuel innovation. Armed with a few design elements, strong design principles, and design software, I was able to take stale but important information and create something that people chose to engage with.
The nature of the work I did as part of The Office of Communications was one of public service. Our work was never directly pressured by capitalistic motives, which kept us focused on what really mattered: Our community. The pieces I designed served to communicate what was going on, how people could find their way, share accomplishments and accolades, and help people understand things.
This is the type of work that speaks to my heart and aligns with my ethics; designing for people and having fun while doing it.
