Inside Bauer Magazine

Hi, my name is Kae. I have a Master’s degree in UX and a Bachelor’s degree in Graphic Design, and I’m going to walk you through my design work for Inside Bauer Magazine.

Context

Inside Bauer Magazine is a semesterly, award-winning publication produced by the Office of Communications at C. T. Bauer College of Business, University of Houston.

Inside Bauer Magazine, 2017 Issue (front), 2019 Issue (back), both covers designed by me

Overview

I had the pleasure of working as a graphic designer on Inside Bauer Magazine (and contributing some photographs along the way) from 2015 – 2020, starting as a junior designer and then taking over as lead designer in 2017.

Inside Bauer Magazine, 2017 Issue, “Painting the Future” spread design and layout by me

How It Started

When I started with the Office of Communications, I was a junior graphic designer freshly graduated with my Bachelor of Fine Arts in Graphic Design. I assisted with designing spreads for Inside Bauer Magazine, among many other types of graphic design projects. The spread below, “In Bloom” was one of my first contributions to the magazine. I utilized my Photoshop skills to merge portraits of the student with flowers photographed during her photoshoot and laid out all the images and text in the spread.

Inside Bauer Magazine, 2015 Issue, “In Bloom” spread design and layout by me

The Process

Every semester involves planning, writing, and producing the visual materials for the following semester’s issue of the magazine.

It is a collaborative, herculean effort of graphic designers, writers, photographers, videographers, web developers, and social media managers who capture and tell the stories of the students, alumni, faculty, staff, and community at C. T. Bauer College of Business.

Inside Bauer Magazine, Issues from 2015 – 2019

Over the years we earned awards from PRSA, IABC-Houston, PRSA-Houston, and AMA-Houston for our excellence in communication strategy, design, and content.

Inside Bauer Magazine, 2018 Issue, “Grateful Heart” AMA and PRSA awards, spread design and layout by me

Inside Bauer Magazine, 2018 Issue, “The Wonderful Kind” PRSA award, spread design and layout by me

What I Learned

Producing a magazine is no joke. It takes serious planning and effort from a whole team of creatives working together to seek out and bring life to all the stories that drive a community.

I consider the 11 issues of Inside Bauer that I worked on to be a defining collection in my body of work as a graphic designer; Fun, meaningful, impactful, and highly technical works of art.

What now?

I really would like to do more magazine design during my career, but right now my focus is in the digital world with UX.